Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. In his Power On newsletter, Gurman said

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the change will go into effect.

Honeycrisp’s iconic crunch transformed the industry, but for the people who grow the finicky fruit, she’s ‘an absolute diva.’

Apple’s long-rumored smart home display hub may finally launch in Spring 2026, according to Bloomberg ’s Mark Gurman, but at a relatively steep cost. Gurman reports that Apple has targeted a price of around $350 for its upcoming 7-inch smart display meant to serve as a central command hub in the home.

There’s also a not-so-subtle message to every other streaming service. By dropping the “+,” Apple is signaling that it thinks it no longer needs the qualifier. It doesn’t need to be “plus.” It’s a statement of confidence—and a reminder that Apple TV isn’t an app or a box—it’s Apple’s entire entertainment platform. The “+” era is over.

South Korea weighs granting Google and Apple access to high-resolution map data amid lingering security and regulatory concerns.

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

Apple Martin, who's now in college, said she often uses items from mom Gwyneth Paltrow's closet and admits she didn't have a "normal" upbringing.