Astronomer has hired Gwyneth Paltrow as a "temporary spokesperson" following the social media firestorm that involved two now-former company executives and a Coldplay concert “kiss cam" last week.Paltrow appeared in a television-style spot on Astronomer's social media on Friday making a pitch for the company's everyday strengths.

Astronomer—the company at the heart of the Coldplay kiss cam CEO scandal—is turning a corporate crisis into comedy gold. The software company that came to international prominence after a video of its (married to other people) CEO and head of HR getting cozy at a Coldplay concert went viral is bringing in the big guns to resolve their PR crisis: Queen Goop herself,

In a surprising turn of events, Gwyneth Paltrow has become a "temporary spokesperson" for Astronomer in the wake of the viral Coldplay kiss-cam moment involving the company's former CEO and chief people officer.