Williams F1 introduces new title partner

Williams land Atlassian as new title sponsor in F1 comeback boost
The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams ‘steal’ of major F1 sponsor ‘p***ed off’ Ferrari
Claire Williams has recalled the time Ferrari were left “p***ed off” after missing out on a major sponsorship deal to their F1 rival. Back in 2014, Williams secured a multi-year title sponsorship deal with Martini that resulted in a full rebranding of the car, which was decked out in the brand’s famous white, blue and red colour scheme.
Williams F1 introduces new title partner ahead of 2025 season
In addition to a new title partner, Williams has a new driver lineup for the 2025 season. Carlos Sainz Jr. joins the team after driving for Ferrari the past three seasons, and will drive alongside Alexander Albon. Both drivers are on multi-year deals with the team, similar to Williams’ new title partner.
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Williams F1 secures record-breaking title sponsorship deal with Atlassian — biggest in team’s history
Williams Formula 1s sponsorship deal with Atlassian comes just ahead of the 2025 car launch on Friday and the F175 livery reveal at Londons O2 Arena next week.
Williams announce ‘biggest deal’ in team’s history with new title sponsor
Williams have announced a new title partnership with software company Atlassian that will see the team be renamed for the 2025 season.
F1 team reveal NEW NAME in major announcement
A Formula 1 team have announced a major change in an official announcement, following a huge off-track signing. Williams head in to the 2025 season hoping to drag themselves away from the back of the grid, with the exciting driver pairing of Carlos Sainz and Alex Albon looking for a car that can give them regular points-scoring finishes.
You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season
Williams F1 team renamed following partnership deal
Williams Racing's Formula One team has a new name after it agreed a major partnership deal. The Grove-based team has announced a long-term title partnership with Atlassian, a provider of team collaboration and productivity software.
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams F1 Team Confirms Name Change with Huge New Partnership
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t
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Watch: Huge Williams milestone for new Carlos Sainz F1 car
With Valentine’s Day around the corner, Williams released a love poem as they fired up the all-new FW47 in a key milestone ...
F1 team confirms name change for 2025 after signing 'biggest deal in its history'
For the first time in almost half-a-decade, Formula 1's sleeping giants Williams have landed a title sponsor which will ...
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian ...