NEW YORK -- NEW YORK (AP) — Black Friday bargains no longer tempt people to leave Thanksgiving tables for midnight mall runs. Brawls in store aisles over toys and TVs with limited-time discounts are spectacles of holidays past. Online shopping and retailers launching discounts weeks before the turkey feast subdued that kind of fervor.

Gordon With Black Friday sales fully in swing, this is an ideal time of year to get a discount on a new TV. There are some great prices available if you need something sooner rather than Black Friday itself.

Well, as it just so happens, you can currently pick yourself up a Tohshiba 43-Inch Class C350 Series LED 4K Smart Fire TV for a measly $130. That’s a truly jaw-dropping price, and is 57% off the usual $300 price tag.

Although predawn lines and door busters are a thing of the past as sales stretch for months, Black Friday still kicks off a weekend that delivers steep discounts. And sales are especially important for consumers this year as grocery,