Fox is getting in on the streaming game with new service Fox One, which will be home to all Fox brands, including Fox News and local sports.

Fox Corp. will launch its direct-to-consumer streaming service, to be called Fox One, ahead of the National Football League season later this year. Fox CEO Lachlan Murdoch unveiled the name and timing of the company’s upcoming streamer during a quarterly earnings call Monday. The exact launch date and pricing will be announced in the coming months.

Fox Corp said its new subscription-based streaming service will be called "Fox One" and is set to launch before the fall American football season as the company seeks to reach audiences beyond its mainstay cable television business.