Just when we thought the Coldplay Jumbotron controversy had run its course, Gwyneth Paltrow has entered the chat.

A tech company whose CEO resigned after being caught on video at a Coldplay concert embracing another employee has hired Gwyneth Paltrow as a temporary spokesperson.

Gwyneth Paltrow, the ex-wife of Coldplay’s frontman, partnered with Astronomer, the company that rose to fame following the band’s viral “kiss cam” incident.