Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.

From a thinner design to an upgraded selfie camera, here are five totally new features reportedly coming this year.

With a thickness of 5.8mm, Samsung’s Galaxy S25 Edge is seen as the main competitor to Apple’s upcoming iPhone 17 Air. The South Korean smartphone model was launched on May 13. Expected to replace the Plus models, the iPhone 17 Air targets Apple’s more affordable segment with an ultra-slim, sleek design.

Phone 17 series mass production has reportedly begun. Foxconn is luring more workers with bonuses to meet the demand.

Apple’s iPhone 17 lineup will offer four models, but one in particular could be a harder sell than usual: the new iPhone 17 Pro.

FineWoven was terrible, and a leaker with a very mixed track record says that there is a new material that will replace it in iPhone 17 cases.

Commentary: I've been writing about the iPhone for over a decade. I'm ready to see Apple step it up in this perhaps unexpected way.