Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming ...

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser ...

Apple CEO Tim Cook continues his tradition of celebrating cultural festivals by wishing everyone a happy Holi with a colorful ...

Apple revealed its M3 MacBook Air in March last year. Additionally, Gurman has also reported that Apple is working on new ...

Apple is planning something for "this week," according to CEO Tim Cook.His X post was concise, but it's a callback to the ...

As Holi 2025 brings a splash of colours worldwide, tech giants Sundar Pichai and Tim Cook joined in the festivities through ...

Apple CEO Tim Cook posted a video on X teasing "There's something in the air," which is probably the new M4 MacBook Air.

The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple CEO Tim Cook has once more taken to X/Twitter to announce when the next new device is coming, and while he avoids ...

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Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial ...