News

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

Why are people mad at E.l.f. Beauty? The Matt Rife controversy, explained

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

e.l.f. Cosmetics responds after hiring controversial comedian

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...
Marketing Week2d

Elf admits its use of domestic abuse comedian ‘missed the mark’ after brand backlash

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

e.l.f. Cosmetics’ Latest Campaign Takes Expensive Makeup To Court

Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...
Star Observer3d

Heidi N Closet Slammed For New e.l.f. Ad With Controversial Comedian

RuPaul's Drag Race's, Heidi N Closet, is facing backlash after starring in an ad campaign for e.l.f. cosmetics alongside ...