Expect to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.

Google's Pixel 10 is an exceptionally well-rounded package, and might just have what it takes to beat the Galaxy S25 series.

Google’s latest Pixel 10 phones, which were just announced today, don’t come with many external physical changes. The most tangible hardware addition across the lineup, in fact, is completely invisible: a set of magnets beneath the phones’ back panels.

At its product event on Wednesday, Google announced new hardware, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold, as well as the Pixel Watch 4 and the Pixel Buds 2a.

Google today announced the launch of its next-generation Pixel 10 smartphones, including the Pixel 10 Pro Fold, the Pixel 10 Pro XL, the Pixel

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

Switching from Samsung to Pixel is a reevaluation of what matters most in the device I carry daily. This is a personal shift, and I suspect it resonates with more people. The era when hardware specs defined a phone's worth is over.