Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Selena Gomez shared two makeup-free selfies on Instagram. The "Calm Down" singer has had a busy summer thanks to Only Murders ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Is it already fall for Selena Gomez? That's the impression you might get from a photo of her and her fiancé Benny Blanco that ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

Selena Gomez's Rare Beauty has announced a significant commitment to donate 100% of its sales to the Rare Impact Fund, a nonprofit organization focused on mental health initiatives.

Sweet date nights are anything but rare for the couple, who joined forces to promote Selena’s new fragrance with a baking ...

A stigma still lies heavily over mental health topics, though, and in just four years, Selena Gomez’s brand Rare Beauty has built its reputation on destigmatizing that sector of reality.