They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti

Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t

Claire Williams has recalled the time Ferrari were left “p***ed off” after missing out on a major sponsorship deal to their F1 rival. Back in 2014, Williams secured a multi-year title sponsorship deal with Martini that resulted in a full rebranding of the car, which was decked out in the brand’s famous white, blue and red colour scheme.

A Formula 1 team have announced a major change in an official announcement, following a huge off-track signing. Williams head in to the 2025 season hoping to drag themselves away from the back of the grid, with the exciting driver pairing of Carlos Sainz and Alex Albon looking for a car that can give them regular points-scoring finishes.

Williams has received a significant boost ahead of the 2025 season after landing a title sponsorship deal with Australian software company Atlassian.

The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.