Gen Z loves the past. So much so that they keep pulling stuff from the early 2000s back into the present and treating it as though it matters again. You’ll see it all over TikTok and Gen Z’s shopping ...

From runways to thrift shops, “Y2K 2.0” dominates. Brands once left behind—Juicy Couture, Baby Phat, Von Dutch—are making strategic comebacks. The look is unapologetically maximalist, featuring ...

These stats didn’t age well. A recent survey by Edubirdie — which polled 2,000 Gen Z and young Millennials, defined as those born in the late ’90s and early 2000s — dared to ask the younger ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A woman has turned back the clock by re-creating her mom's outfits from ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Though he has not yet reached his late 20s, Terry Cairo lives as if the ...

Gen Z believes they're living in the worst time in human history. At least, that's how 40% of participants reported feeling in a new study from the students' platform EduBirdie. The survey of 2,000 ...

As 1990s- and 2000s-themed stories and emotional memories trend on the Reddit platform, Gen-Z’s fascination with nostalgia is showing its strength and changing how brands think about engagement. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Gen Z’s nostalgia for Y2K risks unleashing something dating even further back in the past. That rebellion has an edge. While ...