The full dive VR will bring customer experience to the next level. And of course, it is a distinct competitive advantage for ...

How the newly finalized MPEG-I immersive audio standard is bringing true, six-degrees-of-freedom sound to virtual and ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Meta has invested over 100 billion dollars in virtual and augmented reality. What has Meta achieved, and what remains a ...

Augmented Reality (AR) and Virtual Reality (VR) are technologies that are rapidly moving beyond science fiction, offering a compelling vision for the future of digital entertainment. These ...

But it goes deeper than visuals. Generative AI also brings intelligent virtual characters. 8th Wall and Inworld are powering ...

A wave of shock greets 7 AR picks in 2025, and you should care. Big demos, stealth launches and standards moves are ...

Barry Silverstein is stepping down as the senior director of optics and display research at Meta Reality Labs Research to ...

Meta is about to get some new competition in the AR-powered smart glasses space: A little-known company called Vonderful Inc.

Fans felt shock in 2025 as six AR shifts landed this month, and they change more than gadgets. Timing matters because major ...