Internet ad spending also will increase 14.4% in 2008 over a strong 2007 performance, according to the research firm. For the first three quarters of 2007, Web ad revenue was up 17.2%. Most other ...

Presidential campaign advertising will start hitting the airwaves in the coming months, far earlier in the election cycle than during the 2004 race, and the ads will barrage the American public for ...

Online advertising spending in the U.S. grew considerably less in 2008 than in prior years, but the mere fact that it increased over 2007 is a positive sign, considering the economic crisis that ...

Pennsylvania TV markets are peppered with new ads for Sen. Hillary Clinton and Sen. Barack Obama. Are they effective? Ken Goldstein, director of the Wisconsin Advertising Project, which tracks ...

Using humor, attitude and the occasional put-down, some presidential candidates are filling the airwaves with ads to stir activists and create an early, positive brand for their campaign. Mitt Romney ...

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As the 2008 presidential primary season draws closer, candidates are pouring money into television ads to court voters in key states. A political advertising analyst and an Iowa broadcaster discuss ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Veronis Suhler Stevenson projects total communications spending to increase 5.4% to $923.91 ...

I don’t know what’s going on over in Bristol, but ESPN’s coverage of Soccer has actually gotten really good. They’re airing the UEFA Champions League Final next Wednesday and then go into the month ...

Editorials and other Opinion content offer perspectives on issues important to our community and are independent from the work of our newsroom reporters. North Carolina has long been home to offensive ...

Last week, we showed you what happened with pharma's ad spending in 2007. Now, we're here to tell you what ad budgets look like in 2008: not good. According to Jim Edwards at BrandWeek, the money ...

Can the United States advertise its way out of its drug problems? We've tried it before. We have had bumper stickers, billboards, public service announcements - even screenings of films that show what ...