Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

Disney‘s ad sales group said it has closed its 2021-22 upfront, with double-digit increases in CPMs and revenue thanks to powerful interest in live sports. The rate gains spanned all broadcast day ...

As economists analyze the implications of the biggest monthly spike in U.S. consumer price inflation since the 1990s, advertisers are also bracing for an uptick in ad-price inflation across the major ...

Top media firm GroupM says it expects 22% growth in media ad revenue in 2021 compared with 2019 levels, excluding political spending. Spending on ads will rise 15% over 2019, a marked improvement from ...

This year, many entertainers have been trying to recover from the impacts of the coronavirus (COVID-19) pandemic. Fortunately for BTS, 2021 to be one of the group’s most successful years yet.

The adtech industry has largely rebounded from 2020 with new funding, IPOs, and a focus on streaming TV. Still, privacy challenges loom for adtech companies as third-party cookies disappear. Here are ...

UPDATE: Xbox Series X and PlayStation 5 are scheduled to go on sale at 4 p.m. ET for Walmart+ members, according to Walmart.com. Walmart has released its third – and official – Black Friday ad of 2021 ...