Apple is now enforcing a new setup for the App Store for all users, and it is centering on the appearance of search ads that will now see on the platform despite not using it to find different games ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Top spots in App Store search results are some of the most fought-over real estate in the online economy. The store generated more than $50 billion in sales last year, and the company said two-thirds ...

Apple has finally given the Apple Store app its Liquid Glass redesign, and it comes just in time for the holiday shopping ...

Apple is inviting developers to "reach customers before they search" using new advertising slots on the App Store. Developers have been able to advertise via the App Store search results since 2016, ...

Search has become the foundation of everything we do online. From Google and Bing queries to Siri, Spotlight and Songza, the apps and services we rely on would be worthless without those tiny ...

Apple today announced it is expanding its offering of how developers can promote their apps on the App Store, helping developers expand their reach and making it easier to discover more of what the ...

Apple appears to be testing a notable change to the App Store as part of its efforts to improve the Search experience. While not fully rolled out yet, some iPhone users are now seeing tags in the App ...

In an internal email sent to Apple developers, Apple has announced that App Store Search Ads has been suspended for Russia. On March 7, 2022, the Apple Search Ads team announced the suspension of the ...