ASMR (Autonomous Sensory Meridian Response) has been taking social media by storm for a while. For some people cutting items just for fun can be seen as waste. Still, others find it highly satisfying, ...

Yellow Stick Soap Scraping ASMR delivers a crisp, satisfying symphony of textures as golden layers crumble with every gentle ...

Scraping Striped Bar Soap ASMR unfolds gentle layers of sound as textures peel away in soft, satisfying rhythms. Each stroke ...

Soap-cutting videos are having a moment. The soothing viral videos feature people cutting bars of soap and making them smooth. They're a visual version of autonomous sensory meridian response videos, ...

Move over, Kinder Eggs: There’s a new obsession on YouTube and Instagram — and it has nothing to do with toys or makeup. Soap cutting is the new viral phenomenon that people are latching on to because ...

We know how important it is to stay on top of the latest ASMR trends. Who wants the embarrassment of talking about whispering or slicing up sand when the world’s moved on to crushing bath bombs and ...

In Elite Daily's Life Behind the Likes series, we talk to the people you know on the internet to find out who's really behind the screens. In this piece, we get the inside scoop from the woman running ...