Scientists define an ice-free Arctic, often called a Blue Ocean Event, as when sea ice area drops below one million square kilometres. Think of it like this: the Arctic Ocean, which has been capped ...
Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of “Blue Ocean Strategy, Expanded Edition (2015).” Renée Mauborgne of INSEAD explains how a ...
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