FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

The interest of various businesses in building a company-owned B2B vertical marketplace is not surprising. Modern technologies open up prominent opportunities for scaling an existing business, and the ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

Chegg, Inc. CHGG is reshaping its business model to address rising uncertainty in student-driven online traffic. The company ...

Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Is ...

Oscar Rachmansky, 24, was selling sneakers as a side hustle when he spotted a business opportunity that would become a ...

New B2B disclosures highlight Expedia's supportive product portfolio. Vrbo booking stabilization is a plus to consider. Solid balance sheet, inexpensive valuation, and strong fundamentals make Expedia ...

What’s the biggest company in the world? Apple? Amazon? Microsoft? No. It’s Nvidia, which in early August became the world’s first $4 trillion company, overtaking both Apple and Microsoft. Last week’s ...

In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...