ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

NEW YORK--(BUSINESS WIRE)--Bombora, a B2B Data provider, has been named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report. Bombora, the company that created the B2B Intent ...

Direct Message: Website abandonment isn’t a design problem; it’s a trust deficit that activates the same psychological ...

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team ...

Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

Managing data and using it to truly deliver customer insight is crucial to every element of success in B2B marketing and business in general. But getting the most out of data means doing it right. All ...