The design and format of your B2B email campaign can have a big impact on deliverability. Given that you’re targeting cold prospects – the toughest audience there is – it’s worth investing time and ...

As traditional cold calling yields diminishing returns—with industry data showing fewer than 2% of calls resulting in a ...

There are four questions you should answer when planning to begin an email acquisition strategy according to MarketingSherpa. As with anything in marketing, you must develop your plan first. Where are ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

B2B marketing firm Rivva has debuted three performance-based pricing models for its cold email services. The goal is to "empower businesses to connect with their ideal prospects and achieve measurable ...