Everybody knows that Facebook is popular. It has nearly 500 million users worldwide, 50 per cent of whom log in at least once a day, and around 25 billion pieces of content are shared every month. As ...

The burgeoning plethora of digital channels floating around out there in cyberspace means marketers working overdrive to ensure they are ticking all required boxes. Social media alone sees some ...

Time and experience using the social media platform Facebook has proven to be an effective marketing strategy in B2B business with 64 percent of B2B marketers using this social media platform for ...

In such a complex setting, a fundamental objective for Facebook advertising is to ensure that we maximise our reach towards high quality, relevant users. Facebook is a great platform for reaching high ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. It’s not just you. Facebook is difficult for other B2B ...

Facebook contests are ubiquitous. Scroll your News Feed for more than 10 seconds and there’s a good chance you’ll be prompted to enter one. While contests drive tons of Facebook traffic for many ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Facebook recently confirmed that it has 750 million users. One new user who has taken on the daunting task of creating a B2B Facebook page is LifeScience Alley, the Minnesota trade association. As a ...