Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for ...

It's been 20 plus years since e-commerce emerged and we're still only seeing the tip of the business to business (B2B) e-commerce iceberg. One sign that it's still early days is the recent release of ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

In the world of B2B, marketing is increasingly becoming the main driver for attracting a significant portion of a company's clientele. This shift has been accelerated by global digitalization and then ...

Are you responsible for developing new products or services for your company? If so, there’s a good chance you’ve read some books or articles on the subject. Maybe attended a conference on new product ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Business-to-business ...