Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. This article is more than 4 years old. LOS ANGELES, CA - FEBRUARY ...
SEOUL, SOUTH KOREA - MAY 21: BTS attends a press conference for BTS's new digital single 'Butter' at Olympic Hall on May 21, 2021 in Seoul, South Korea. (Photo by The Chosunilbo JNS/Imazins via Getty ...
The group sizzled with its eventual song of the summer.
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