Thousands of K-pop fans have been in London for pop group BTS's first concerts in the capital since 2019.
The BTS Tour and its impact on cities turn concerts into citywide takeovers, driving tourism, retail, hotel bookings and cultural buzz.
Festival runs June 5–21 with concert events centred on BTS anniversary celebrations. BTS THE CITY ARIRANG BUSAN is preparing to transform Busan into a giant celebration space as HYBE unveils an ...