Jordan Brand has been active in the women’s basketball space, notably signing deals with UCLA guard Kiki Rice and LSU guard Mikaylah Williams. The brand’s latest initiative centers around shaping the ...

The NBA is a marketing juggernaut that the world's biggest brands trust and aren't hesitant to spend money on. It's no secret that NBA superstars are also some of the biggest brand influencers in the ...

UConn star Azzi Fudd announced her Jordan Brand NIL deal after unveiling Geico, Planet Fitness, and Cover Girl deals earlier ...

Natalie White started Moolah Kicks to create shoes designed specifically for women's basketball. She saw an opportunity after seeing WNBA stars show off shoes named after NBA players. Moolah Kicks is ...

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years, “FOREVER. FASTER. – See The Game Like We Do.” The newest chapter is dedicated to ...

March Madness is back, and much like last year, women’s basketball is taking centerstage for advertisers. In 2024, the NCAA women’s basketball championship game between Iowa and South Carolina drew 18 ...

Women’s basketball players have traditionally played the sport in men’s sneakers. Now brands like Puma, Nike and Adidas are looking to score with signature shoes for WNBA superstars such as Breanna ...

THE BULLDOGS OF GONZAGA are joining the pack, er Pac, Gonzaga and the Pac-12 announced this morning in a press release. The Zags instantly supercharge the Pac-12 rebuild with one of the nation's ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...