Financial systems measure outcomes exceptionally well. What they do not capture is how those decisions were made.

Forbes contributors publish independent expert analyses and insights. Jim Osman is a finance expert with over 30 years of experience. I was scrolling through TikTok when a fresh-faced woman appeared ...

ATLANTA--(BUSINESS WIRE)--Fullstory, a leading behavioral data company, today launched Data Direct, a new solution that syncs clean, structured, AI-ready behavioral data to a company’s destination of ...

Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a digital sales and service platform provider for financial institutions in the U.S., today announced an upcoming webinar titled, "Personalization ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

One of the major data brokers engaged in the deeply alienating practice of selling detailed driver behavior data to insurers has shut down that business. Skeptics have long assumed that car companies ...