We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...