"I was working out at the club in the late '50s when I ran into Atlas," remembers Joe Weider, founder of Muscle & Fitness magazine and a former competitive bodybuilder then marketing barbells. "He ...
The ad showed a scrawny weakling getting beach sand kicked in his face by a muscled bully. That was all it took for 12-year-old Stan Bishop, who sent a check in the mail for Charles Atlas’ 1960s ...
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