Our almost irresistible urge to buy things is created by smart selling strategies that largely play on our fears of missing ...

hands opening a can of beans with a can opener - Kinga Krzeminska/Getty Images Generic canned food was a staple in my household growing up. Every meal required at least one canned item. (Hey, some ...

To find which brand-name items tend to cost less at Target than other stores, I turned to ChatGPT to help me sift through ...

You've stood there in the grocery aisle. One hand reaching for the familiar red label you've trusted since childhood, the ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Consumers don’t mind when companies use misspelled words – think Lyft for “lift” or Froot Loops for “fruit loops” – as their brand names, as long as the alterations aren’t too extreme and the ...

With food prices going up, more shoppers seem to be heading to stores like Aldi in search of cheaper groceries. The discount chain is opening new stores nationwide and foot traffic has increased. One ...