A household name in the coffee industry that many have grown up with is changing its name– at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

Maxell House has a new name... well, kind of. The popular coffee line is rebranding to Maxwell Apartment. The gesture, the company explained in a press release, is to remind fans the brand is ...

A popular coffee brand is changing its name for the first time in 133 years. Maxwell House announced it will become “Maxwell Apartment” in an effort to connect with the American public. The change, in ...

East Lansing, MI (RestaurantNews.com) BIGGBY® COFFEE, the 430+ unit high-energy coffee franchise, is celebrating its 30th anniversary with a major brand refresh. This marks the most significant update ...