As anyone giving even a cursory glance to mobile games industry trends over the last year will know: hyper-casual is one of the big buzzwords. Casual games published at a large scale and powered by ad ...

Hyper-casual is more than a fad and publishers in the space had better be prepared for the long haul. That's according to Draw It developer Kwalee'spublishing manager Jack Griffin, who believes some ...

Ad-supported gaming apps that are easy for mobile users to download for free and play instantly have become increasingly popular worldwide. These "hyper casual" games now make up the most installs on ...