Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

We all know the drill: as a software deployment draws near, it must be time for training the users en masse. It’s the only cost-effective way to get people up to speed and through the inevitable pains ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

New customer relations management (CRM) courses being developed at the Rotman School of Management, University of Toronto, will weave social media input into CRM software applications. New customer ...

Before embarking on your CRM marathon, it’s important to plot the best course. To do this, it’s helpful to determine where you are now. Successful CRM implementations begin with a comprehensive ...

CRM users need to be trained. But they don't particularly like training, and they sure don't remember it. Is there a better way? We all know the drill: as a software deployment draws near, it must be ...