I went to the grocery store yesterday in search of staples that would sustain me through a long period of intensive, in-apartment work, restocking the kitchen with the knowledge that not only would I ...

General Mills released its first wave of new cereal recipes, which includes Trix, Reese’s Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios. Lesley Shiery, R ...

On Wednesday, General Mills announced the release of Blueberry Cheerios. The new flavor is a permanent addition to the Cheerios line, not just a seasonal trend. Blueberry Cheerios are gluten-free and ...

Today, March 7, is National Cereal Day. In celebration of the food holiday, take a look at some of the most popular breakfast cereals and when they were released throughout the years. Cheerios were ...

Out of all the cereals on the market, few are more iconic and instantly recognizable than Cheerios: one of the top-selling cereals in grocery stores. This O-shaped cereal has been around since 1941, ...

US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...