This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads.

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

In a post on X, Akshay G Jain, founder of a fashion wear brand, said he received a call from a customer who told him she had ...

Walk through any major fashion magazine or scroll through high-end brand campaigns, and you’ll notice something striking. Of the 8,763 looks presented across 208 shows and presentations, 0.8 per cent ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

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