The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of ...

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke’s long-standing, ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The ad took 100 employees and 70,000 AI-generated clips to put together what people called “garbage” and “sloppy.” Whether ...

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

Pepsi kicked open the door to the soda wars again with a Super Bowl commercial that instantly grabbed attention and refused ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...