Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up ...

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by heart already: Content is king. And if that’s true then keywords are kingmakers. Keywords are search ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Nearly everything we do ...

SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an important ...