JD Supra

Ninth Circuit Holds That “Reverse Confusion” Need Not Be Pled With Specificity

A plaintiff seeking to prevail on a trademark infringement claim needs to establish that there is some likelihood of confusion between its mark and that of the defendant. Generally, a plaintiff ...
JD Supra

The Ninth Circuit Writes the Script on Pleading and Proving Reverse Confusion Claims

The U.S. Court of Appeals for the Ninth Circuit clarified the requirements for pleading and establishing a trademark infringement claim under a “reverse confusion” theory in Marketquest Group v. BIC, ...
World Trademark Review

Use of reverse confusion theory proves increasingly popular

With social media, influencer marketing trends and promotional activities on the upswing, the reverse confusion theory is fast gaining momentum in India. Unlike the forward confusion theory – which ...
The National Law Review

Reverse Confusion Suit Not Ironclad, but SmartSync Lives On

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...
World Trademark Review

Reverse confusion suit not ironclad, but SmartSync lives on

In this dispute between Ironhawk - the owner of the SMARTSYNC mark - and Dropbox over the latter’s use of the name Smart Sync, Ironhawk focused primarily on its reverse confusion theory of ...