More than 70 years ago Gestalt psychologist Kurt Koffka described a fascinating effect1,2: When a contiguous grey ring is placed on a background half of one shade of grey (different from the ring) and ...
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This 'Invisible' Design Rule Is What Makes a Good Room Just Click — Psychologists and Designers Swear By It
With the German word ‘gestalt’ translating to terms such as form, shape, or pattern, its wider dictionary definition is ‘an organized whole that is perceived as more than the sum of its parts’. This ...
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