Like most car folk, I grew up playing with Lego sets, more than a few of which were of the four-wheeled variety. As far as licensed brands went, though, you were basically out of luck unless you were ...

The LEGO Group and Formula 1 have announced a multi-year partnership, set to launch with the 2025 F1 season. This collaboration aims to connect younger fans and families with the excitement of Formula ...

As the Formula 1 merchandising onslaught continues (I see branded stuff at Costco nowadays), longtime partner Lego has announced new sets featuring the cars from all 10 F1 teams—a product first.

LEGO's F1 helmets set a new standard in this more niche product range, but it comes at the expense of build experience.

The LEGO and Formula 1 worlds have collaborated together once more with the introduction of their latest highly detailed and exciting collector’s set, Michael Schumacher's Ferrari F2004. The Danish ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

LEGO and Formula 1 have unveiled the first new sets commissioned as part of their new multi-year partnership. The two organisations came together for an exclusive launch at the Las Vegas Grand Prix to ...

The LEGO x Formula 1 partnership is going full throttle in 2026. A huge new wave of F1-themed sets has just arrived (and more are on the way), spanning everything from affordable Speed Champions ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

The dust has all but settled on this year's Formula 1 British Grand Prix, but echoes of the many side events that accompanied the race still reach us. Most recently, for instance, we've learned of a ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...