It would be difficult to find a CEO or manager who says creativity isn't a valued attribute of a good leader. So why do so many once-innovative companies get bogged down over time, with continuous ...

Many of us bemoan the fact that creativity seems to be in decline in America. Research by KH Kim finds that the ability to think creatively is down among children and adults, which suggests they may ...

Generating creative ideas at work tasks employees with thinking expansively and being open to thoughts and concepts they haven't previously considered. Which, of course, provides significant benefits ...

According to new research from the Kellogg School, persisting in a creative task may pay off more than you think. In fact, your best ideas are likely to come later in the process— and if you stop ...

In 1939, James Webb Young worked at an advertising agency (think Mad Men, but before TV…), when a co-worker walked into his office and said: “You have produced a lot of advertising ideas. Just how do ...

A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without “1984,” “The Man Your Man Could Smell Like” or “Taste the Rainbow.” It would be a ...

Great marketers, PR pros, and content creators have one thing in common–they use both creativity and analytics to develop their successful ideas. Christine Perkett dubbed this type of thinking as ...

Our beliefs or intuitions about ourselves are powerful guides, though they can sometimes lead us astray. The "creative cliff illusion" is a striking example of this. Creative ideas are rarely born in ...

The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

Mohammed Tayem, Founder and CEO of entourage and Partner and Board Member at TGW Live, has urged regional creative businesses to stop adapting international ideas and start exporting their own, ...