Consumers are less likely to seek information about prescription medications and to talk to their doctors about advertised drugs than they were last year, according to Rodale’s annual Consumer ...

Two senators recently introduced legislation to further restrict DTC advertising, but will it matter to pharma? Many pharma brands have already shifted their Go-to-Market (GTM) models regardless of if ...

Bristol-Myers Squibb ($BMY) says its Eliquis DTC campaign is doing its part to help get sales where the company wants them. Revenues for the anticoagulant may not be ...

It wasn’t just Netflix that benefited from discovery during the pandemic. Global direct-to-consumer brands (DTC) reaped exponential rewards, especially from Millennial and Gen Z shoppers. We recently ...

Consumers are less likely to seek information about prescription medications and to talk to their doctors about advertised drugs than they were last year, according to Rodale’s annual Consumer ...