AI as teammate: Creators are shifting from using AI as a basic tool to treating it like a collaborative partner that can take on defined creative roles. Retention-focused scripts: AI can help design ...

From R2-D2 of Star Wars to Ultron of The Avengers, the "reel" world has long been fascinated with AI. But in today's cinema, AI isn't just a character; it's a behind-the-scenes maestro. From ...

Founders of a new community-powered product creation platform, Off/Script, are making a huge bet on AI-designed merchandise. Created by Jonathan Brun and Justine Massicotte, the company today ...

Morris Chapdelaine always has a daunting stack of scripts on his desk. As an indie producer, he reads about three a week and farms out the rest to interns and film students, who send back detailed ...

Callaia provides analysis and feedback on scripts in seconds. But, as AI models are trained to be, it might be too nice to be truly useful. Every day across Hollywood, scores of film school graduates ...

Writers want artificial intelligence to be used only as a tool that can help research or facilitate script ideas — but studios have taken an expansive view of the labor-reducing possibilities. By ...

In a nutsell, the test arranged by the cutter’s union documented that AI tools are great for organizing, classifying and summarizing. Giving helpful notes with observations on the merits of the ...