Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, businesses are creating better user experiences by integrating AI technologies into ...

Whether it’s an unhappy complaint or a five-star review, customer feedback can be an invaluable resource for company leaders looking to improve upon their products, services or business operations.

When I was in graduate school, Phil Daniels, then a psychology professor at Brigham Young University, taught us about a feedback mechanism he called the SKS form. It was simply a process whereby we ...