Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.
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Love Diet Coke? You Have My Dad to Thank for That
Sergio Zyman was the marketing executive who made Diet Coke into a cultural icon in the '80s. His daughter Jennifer had a front-row seat to history. Do you remember your first Diet Coke? I don't, but ...
Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old ...
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