In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Gunderson Direct has become a leader in direct mail marketing after over two decades. Its rebranding to Gundir marks a significant milestone and future vision ...

SAINT CLOUD, Minn.--(BUSINESS WIRE)--Nahan, a full-service, direct marketing and print solutions provider, announced today it has acquired the mail division assets of Intellus Marketing. The purchase ...

(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday ...