Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

Opinions expressed by Entrepreneur contributors are their own. A good mailing list broker will help find you the best lists out of the tens of thousands that are available, get you the best prices, ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

A quality mailing list is probably the most important element in a direct-marketing program, and assembling it is key to your success. There are several routes to a good list: use internal sources to ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Looking ahead to next year, how ...

Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association’s List Leaders Group, Kanter portrays ...

Everyone knows direct mail can work, but it’s no secret that mail response has been in a slump for the last few years. Now it has risen back to the top. The most widely used marketing method for top ...

All service providers in the list and insert brokerage industry face rising costs. But, in addition, their customers expect them to take lower commissions. Sometimes the costs can be passed on.

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...