A child opens a box. He starts jumping and screaming with joy—not an unusual sound in the halls of Mattel’s headquarters where researchers test new toys. But this particular toy is a doll, and it’s ...

Mattel, Inc. announced today that Barbie and a team of neuroscientists at Cardiff University had released the latest findings from a multi-year study exploring doll play's short and long-term ...

Barbie has launched a new study which shows conclusively that doll play helps kids develop empathy. With kids home from school and parents concerned that they aren’t getting enough social interactions ...

Barbie® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play Evidence shows that doll ...