Chief digital officer Ekta Chopra discussed the impact of AI on marketing, storytelling and brand authority at the WWD Beauty ...

WEST LAFAYETTE, Ind. — Purdue University — collaborating with e.l.f. Cosmetics, trend-driven beauty for every eye, lip and face — hopes to strike the right chord with young music fans who might find ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

E.l.f. Cosmetics has launched a beauty shopping app for the just-released Apple Vision Pro, according to a press release. The app, called “your best e.l.f.,” makes E.l.f. one of the first beauty ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

e.l.f. Beauty (ELF) closed at $140.60 in the latest trading session, marking a +1.65% move from the prior day. This move outpaced the S&P 500's daily loss of 0.38%. Meanwhile, the Dow lost 0.2%, and ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We can all practically hear the Super Bowl, ...

Wondering if e.l.f. Beauty is a hidden bargain or a hype-fueled phenomenon? You are not alone. The debate over its true value has been heating up for some time. The stock has seen some wild swings ...